At the NB Trauma Program we don’t use the term ‘accident’. Why? Because an accident is a preventable injury, even if it happens on our roads. There’s a lot of education out there which has helped increase awareness and is slowly making a difference in helping to keep our roads safe. Over the last few years the number of fatalities among vehicle occupants in car collisions has been decreasing in New Brunswick, but more work still needs to be done to protect our vulnerable road users such as pedestrians, cyclists and motorcyclists. Do your part and help us prevent injuries and keep our roads safe.

Scroll down to learn about different ways to stay safe.

Distracted Driving

Driving undistracted is important for everyone. Reducing risk while on the road is key to help reduce the likelihood of a collision. Remember to say no to distractions while behind the wheel!

Whether it’s making a phone call or texting, it can wait. We all know that use of a hand-held device while driving is illegal, but more importantly, it puts you and your passengers at risk. Recent research shows that use of a mobile device while driving increases your reaction time, makes it more difficult to stay in your lane, and makes it more likely for you to make mistakes on the road. This is true whether you are using a hand-held device or a hands-free device. Remember, that call or text can wait until you are safely parked!

Click here to take the pledge to drive undistracted!


Kids, Car Seats and Seatbelts

Car seats and booster seats save lives. Did you know that using the right car seat in the right way can reduce the risk of your child being injured or killed by 70%?  Child Safety Link has developed tools that provide information for parents and caregivers in order to help them keep children safe while riding in a vehicle. This booklet includes useful tips about how to correctly install and use the different types of child car restraints which include:

  • Rear-Facing Infant Seats
  • Forward-Facing Child Seats
  • Booster Seats
  • Seat Belt use

The truth is most kids cannot safely use the vehicle’s seatbelt until they’re 10-12; it just doesn’t fit them yet! Further, the backseat is the safest place for kids under the age of 13. There are lots of valuable resources available if you’re unsure of the right time to take your kids out of a car seat or booster seat. We encourage all drivers with children to learn more about child passenger safety. Just remember, don’t rush it!



On June 1 2017, a new legislation named Ellen’s Law took effect which requires drivers to leave one metre of space between their vehicles and cyclists on the road. That means cyclists have a responsibility to make themselves visible to drivers, and drivers have a responsibility to make sure they look carefully for cyclists.

We encourage everyone to learn more about bicycle safety and how to safely share our roadways since road safety is everybody’s responsibility. In order to help you get started, here are some great resources and useful links:

A properly fitted and correctly worn helmet reduces the risk of serious head injury by up to 85 per cent. A helmet does not prevent a concussion; however they are very effective against certain head injuries such as skull fractures. The NB Trauma Program encourages everyone to learn more about ways to protect your brain and play safe when engaged in sports and recreational activities. Whether you are a concerned parent, a young New Brunswicker or a coach, we all have a role to play in injury prevention.


ATV’s can be used in many types of off-road conditions. You can look forwards to lots of fun and excitement, but ATVs can also be very dangerous. The Canadian Off-Highway Vehicles Distributors Council has prepared Tips for the ATV Rider which provides the information needed to help increase their knowledge of the operation and recreational use of these types of off-road vehicles. The material contained in this brochure includes:

  • Necessary steps of a pre-ride ATV inspection
  • Required protective gear while riding
  • Tips on how to read the terrain
  • Tips on safe riding practices


This post is also available in: French